Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Erwan and Ronan Bouroullec: Product Design

Ronan and Erwan Bouroullec are Paris-based product and interior designers, whose work achieves refined simplicity and playful clarity. ‘Few people ...

Paris : Magis : Modernism

Design Directions

Barbour Rewaxing

If you had walked past the Lark menswear store in Vancouver before Christmas last year, you might have witnessed a curious sight. Throughout Decemb...

Craft : Mending : Rewaxing

Design Directions

Amalgamate

Amalgamate offers a decorative and artful way for consumers to defy fast-turnaround trends by choosing thoughtful, collaged designs. In a move away...

Collage : Geo Luxe : Texture

Micro Trends

Yama Girls

In Japan, an increasing number of young women are wearing colourful mountain gear as an urban fashion statement and taking to the mountains. These ...

Nike : Marmot : Hunter

Design Directions

132 5 Issey Miyake

Taking the Super-Minimalist approach to design to its logical conclusion, each of the garments in Issey Miyake’s 132 5 collection unfold ...

Craft : Reality Lab : 132 5 Collection

Design Directions

Trad-Modern

Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...

New Gents : Typography : Nostalgic

Design Directions

Anthony Burrill : Graphic Art

The work of graphic artist Anthony Burrill is very positive. Pieces are bold, witty and usually packed with double meaning. His illustrations for T...

London : Poster : Type

Design Directions

Puma Creative Factory

New Millennials want to mod, hack and customise their products. And as a result, brands have responded with webstores that let people personalise t...

Design : Shoe : Mumbai

Design Directions

Solid Clarity

Even through the difficult financial times in recent years, consumers have built an ethical self-image and demanded concrete quality. The focus is ...

Surface : Concrete : Sanaa

Design Directions

Idyllic

As explored in our Rurban macrotrend, urban residents are adopting more rural ways of living. Urban homes increasingly feature rural craft objects ...

Luxury : Minimal : Craft

Design Directions

Scholten & Baijings : Product Design

Scholten & Baijings describe their design signature as ‘fusing traditional crafts with new industrial techniques’. For their Woven Willow collectio...

Colour : Glass : Revivalism

Micro Trends

Meet Your Maker

In the luxury world, technology should resolutely not be a replacement for service. Instead, it should enhance it. Now luxury brands are developing...

Heritage : Modern : IPad

Micro Trends

Localised Luxury

The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...

Heritage : Stores : Glocal

Design Directions

Hoxton Street Monster Supplies

At first glance, Hoxton Street Monster Supplies in London looks like a trendy farm shop. Dark wooden shelves are filled with what appear to be jars...

Design Directions

Intuitive Utility

In these turbulent times, people are finding comfort in ordinary, everyday objects that have been designed intuitively. These products take classic...

Function : Utility : Simplicity

Micro Trends

Brand friends

Retail and hospitality brands are no longer promoting their own products exclusively. They are also playing curator, and connecting customers with ...

J Crew : Fernando Br’zio : Shona Heath

Design Directions

Sweat Shop

‘It was really all an accident,’ says Swiss makeup artist Martena Duss. Together with Austrian fashion designer Sissi Holleis, she has created what...

Craft : Patchwork : Sewing Machine

Design Directions

Dutch Design Week

Now in its ninth year, Dutch Design Week has firmly cemented the itself as a must-see on the global design circuit. The epicenter of conceptual and...

Haptic : Conviviality Culture : Eindhoven

Design Directions

Maja Flink: Photography

‘Most of my portraits have a calmness and a specific atmosphere,’ says photographer Maja Flink. ‘When I receive a brief people ask specifically for...

Photography : People : Portraits

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials