Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

LN-CC

At London’s LN-CC – which stands for Late Night Chameleon Café – shopping is a journey of discovery. ‘It’s a two-way relationship,’ says ...

Micro Trends

Nostalgic Drinks

In times of economic uncertainty, consumers seek value and quality. In the fields of packaging and design we have already seen how consumers are re...

Bar : KŒken : Alcholo

Design Directions

The Night Chauffeur

It is a weekday evening in a pub in London’s East End. Two friends chat over a pint of beer. Suddenly a man in a suit interrupts them. ‘Please foll...

Advertising : Fictional : The Night Chauffeur

Design Directions

Now Wave

People today are putting technology back in its place. Instead of connecting online, they are seeking convivial, authentic, and intimate experience...

Authentic : Aztec : Surf Culture

Design Directions

Nigel Peake: Illustration

When LS:N Global asks Nigel Peake to describe his work, words escape him. ‘It feels right to draw,’ he says. And this feeling is precisely what dri...

Maps : Illustration : Drawing

Micro Trends

Lean Luxury Tech

The luxury technology market is toning down its ostentation. Today’s high-end gadgets are lean, smart and simple.

NTT Docomo : LaCie : Luxe

Design Directions

OUTRACE

In the dusk of a September evening in Trafalgar Square, London’s most famous public space, an enraptured public saw eight robotic arms draw picture...

Robotics : Clemens Weisshaar : Outrace

Design Directions

Digital Couture

A generation of designers and artists brought up in the digital age are embracing and employing machines and technological innovations. Their work ...

Machine Craft : Holon : Israel

Micro Trends

Local hotels

Louis Vuitton : Tourism : Service

Design Directions

Union Cycle Works

For many people, bespoke products are the ultimate luxury. A suit from Savile Row is measured, cut and sewn to the customer’s exact specifications....

Heritage : Jo Harrington : Southeast London

Micro Trends

Live Gaming

Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...

Interactive : Living It Loving It : Call Of Duty

Design Directions

Kitchen Monument

Pop-up culture, from temporary shops to swap shops, has changed how brands do business. Add to this the rise of niche, local and micro-sized events...

Local : Transform : Kitchen Monument

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...

Digital : Jed Davis : CD

Design Directions

Still in Llove

Living in Japan in the 80s was an inspiring time for Suzanne Oxenaar, artistic director of Dutch hotelier Lloyd Hotel. The traditional houses,...

Netherlands : Fun : Lloyd Hotel

Micro Trends

UPDATE: Magtailing

We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...

Wallpaper : My-Wardrobe : Elle

Design Directions

Proud Creative : Graphic Design

‘We’re about delivering longevity, not just of the moment,’ says Dan Witchell, founder and creative director of Proud Creative. ‘The way we work is...

Branding : Getty : Detail

Design Directions

Moshi Monsters

In the 90s, the Tamagotchi, a small plastic toy with an LED screen, let children take care of a digital pet. They could feed and clean it, but that...

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.

Interactive : Louis Vuitton : Live

Design Directions

Erik Schedin

The Erik Schedin online store features only eight products: a pair of sneakers, a pair of glasses, a bag, a radio, a cap, a whistle, a pair of hiki...

Colour : Webstore : Tastemaker

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...

Random International : Interactivity : Static