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Big Ideas
Trans-positive beauty and wellness campaigns
Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.
Health And Wellness
:
Transgender
:
Non-binary
Viewpoints
It’s time to decolonise education, say Gen Z
Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours and catalyse decolonised education reform.
Youth
:
Education
:
BLM
Viewpoints
Raw and real: a new era for influencer marketing
A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work in the years ahead.
Retail
:
Covid-19
:
Feedback Frontiers
Big Ideas
Black Lives Matter: the business response
Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...
Black Lives Matter
:
Society
:
Campaign
Micro Trends
Moral Commerce
In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail
:
Finance
:
Sustainability
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