This ‘bottle’ redesign challenges shampoo packaging

The Philippines – Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with The Dissolving Bottle project.

Taking inspiration from the shape of plastic bottles used for liquid shampoo, it has reworked the shape of shampoo bars to make them more intuitive to use. This zero-plastic design offers a sustainable alternative to packaged hair products, while the new, familiar shape aims to attract more people to give shampoo bars a try.

To inspire other personal care brands to make eco-conscious products, the creative agency is offering The Dissolving Bottle idea to brand partners, who can then customise the design to reflect their own identities. Meanwhile, BBDO is also offering to supply moulds for the shampoo bars at cost to artisanal producers in The Philippines, helping to support community livelihood projects.

Through this project, The Dissolving Bottle is taking a philanthropic approach to its environmental efforts – aiming to promote a wider mindset shift towards sustainability for brands and consumers. In a similar vein, we have previously seen how a simple soap redesign can promote positive hygiene habits.