Global – Nike and Skims have unveiled their first joint range. Spanning seven collections, 58 silhouettes and over 10,000 possible styling combinations, it redefines women's activewear.
Three core collections feature in the debut – Matte, Shine and Airy – alongside four seasonal drops. Highlights include the Matte collection’s 21 staples with mid-level compression and Nike’s Dri-FIT technology, Shine’s sleek and quick-drying styles for strength training and Airy’s ultralight mesh pieces for layering. The designs combine Nike’s performance-led innovation with Skims solutions-first design ethos.
The range is amplified by Bodies at Work, a campaign featuring more than 50 athletes, including Serena Williams, Sha’Carri Richardson and Jordan Chiles. The campaign underscores Nike and Skims’ commitment to celebrating women’s strength.
In our Collaboration Culture report, we underscored the rise of brands that foster creative partnerships in order to spark relevance and thrive in a decentralised influence economy.
Strategic opportunity
Leverage collaboration as a cultural amplifier by seeking out brand partnerships that merge cultural influence with performance innovation to create collections that resonate emotionally and perform practically, while appealing to diverse consumer communities