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P.Louise’s TikTok Shop Live, UK
UK – Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2.3m) in just 14 hours.
The viral beauty brand surpassed its own 12-hour record in only 10 hours, averaging £143,000 ($191,700, €164,470) an hour and receiving more than 31,000 orders.
Its 2025 Christmas Advent Calendars were the highlight, accounting for 17% of items sold, with the Cruising Home for Christmas edition driving 40% of calendar sales and the 12 Sleighs of Christmas calendar capturing 60%.
By shifting from entry-level products to curated bundles and exclusives, the live event generated a fourfold rise in average order value compared with 2024. We tracked the rise of live-streamed e-commerce in The Future of Live Shopping report.
Strategic opportunity
Use live commerce to stage immersive, event-style launches that blend exclusivity and entertainment, driving higher order values and cultural impact across sectors
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