Spotify becomes more social with in-app messaging update

Global – Spotify is rolling out a new in-app messaging feature. Designed to keep sharing within its own eco-system, the tool allows users to chat one to one with people they already have connections with, whether through collaborative playlists, Blends, Jams or Family and Duo plans.

Messages will also appear if a friend shares a Spotify link via WhatsApp, Instagram or TikTok, creating a seamless way to start conversations about music and podcasts.

The feature is being launched for users aged over 16 in selected Latin and South American markets before expanding to the US, Canada, Brazil, the EU, the UK, Australia and New Zealand in the coming weeks. Users can access messages by tapping on their profile pictures.

Spotify’s move into messaging reflects a wider shift we identified in Innovation Debrief 2025: The New Age of Discovery, where tech giants are redesigning discovery, search and sharing to happen in-app or on-platform. This closed-loop UX boosts engagement and keeps users active for longer.