Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

UK – Fashion and accessories brand Anya Hindmarch has unveiled its latest London concept store, Anya’s Tuck Shop, transforming back-to-school rituals into a playful brand experience. The space celebrates childhood nostalgia with products spanning Kit-Kat pencil cases, Mini Cheddars charms and graffiti-inspired notebooks.

The Tuck Shop is the newest instalment in the brand’s rotating series of experiential stores, which have previously included a 1970s garden centre, a Peanuts pop-up and an ice cream parlour. At Anya’s Tuck Shop, food brand collaborations sit alongside uniform-inspired accessories, from wool scarves to PE socks, all tied together by a fictional Chelsea County Grammar School identity.   

A limited-edition Universal Bag, styled with classic school tie stripes, anchors the collection, while consumables such as Karma Drinks’ organic fizzy pop, penny sweets and Yorkshire Crisps complete the tuck shop experience.

Open until 12 October, the pop-up appeals to the Kidult Craze, using emotional storytelling and nostalgic products to craft an immersive, emotionally resonant brand moment. Head to our Six Storified Retail Environments report for more brands turning retail spaces into memory-making experiences.