South Korea – A singalong screening of Netflix’s breakout show KPop Demon Hunters will take place at the Busan International Film Festival in September 2025.
The event at the Dongseo University campus invites fans to sing along to hit songs from the show, including How It’s Done, Soda Pop, Golden and Your Idol.
Since its Netflix release, KPop Demon Hunters has climbed Netflix’s global rankings and its soundtrack has dominated North American charts (source: The Guardian). By blending K-pop spectacle with occult fantasy, it has captured international attention while reinforcing the cultural export power of South Korea’s creative industries.
In Streaming’s Next Frontier, we identified how entertainment would evolve beyond passive viewing into interactive, participatory formats. The film festival’s singalong taps directly into this shift, transforming a Netflix title into a live community experience where fans can connect, perform and extend the universe of the show together.
Strategic opportunity
Turn passive audiences into active participants. Host activations such as singalongs, watch parties or themed screenings that align your brand with fandoms and build brand universes beyond the screen