Canva’s Gampang di Canva campaign sees grandma drive small business success

Indonesia – Canva has launched Gampang di Canva (Easy on Canva), a campaign in Indonesia encouraging micro, small and medium-sized enterprises (MSMEs) to use visual design to increase visibility, expand markets and strengthen brand identity. 

The campaign, created with Ogilvy Indonesia and directed by Kiran Koshy, centres on a family-run batik shop struggling to attract customers. In a humorous 30-second spot, a grandma figure unexpectedly rides a motorbike into the store and demonstrates Canva’s best business tools – such as social media templates, photo editing and the AI-based Magic Studio.

The film combines action and humour to show that even simple design solutions can make a real impact. After one shop owner laments a lack of design skills, Grandma’s intervention illustrates how accessible design tools can help MSMEs thrive in a competitive marketplace. 

By making grandma the main character, the campaign aligns with the She is Mother report, which celebrates older women taking centre stage and highlights their inter-generational influence. Our Cannes Lions 2025: The Unhinged Humour Opportunity event debrief also unpacks why brands are increasingly using bold and satirical humour as a growth strategy.