Stat: US teen beauty spending soars to record high fuelled by fragrance boom

US – Teen beauty spending in the US has surged to record levels, according to Piper Sandler’s latest Taking Stock With Teens report. Female teenagers now spend an average of £277 ($374, €328) annually on beauty products, a 10% year-on-year rise and the highest figure since the survey began in spring 2007. 

‘Piper Sandler is excited to highlight the results of our spring 2025 survey, which offers an inside look at how thousands of US teens are spending their money and its correlation to our economy,’ said Korinne Wolfmeyer, senior research analyst at Piper Sandler. Teens reported total annual spending of £1,769 ($2,388, €2,096), up from both spring and autumn 2024. 

Fragrance emerged as the fastest-growing category, with spending up 22% year on year among girls and a striking 44% among boys. Daily use also rose: 78% of girls and 53% of boys now wear fragrance daily. Boys now outspend girls in the category, with annual spending up from £65 ($88, €77) to £94 ($127, €111) year on year.

In brand rankings, Sephora retained the top spot, with a 38% share, followed by Ulta Beauty at 26%, and Bath & Body Works re-entering the top three for the first time since 2018. 

Discover Gen Alpha’s growing interest in skincare, hygiene and fragrance, and its impact on the Beauty sector in our Back-to-School Alphas report.