UK – A new survey by YouGov challenges stereotypes about age and nightlife culture. When asked at what age, if any, someone becomes too old for clubbing, 41% of the 4,670 UK adults surveyed agreed that you never become too old to go out dancing.
Only 3% felt the cut-off age should be younger than 25, while 10% suggested age 30 and 13% felt the upper limit should be somewhere beyond 40.
The YouGov survey results reflect shifting cultural norms around ageing, nightlife and social identity as part of a wider shift towards Flat Age thinking. Our Gen X: Now and Next report examined the rise of day club events that allow Gen Xers to get on the dance floor during the afternoon and still get home in time for dinner and a night in front of the television.
Our Designing Nightlife report further explores the alternative options emerging on the nightlife scene to create a more inclusive industry that is less reliant on alcohol consumption and more beneficial for both mental and physical health.
Strategic opportunity
Hospitality brands should challenge outdated assumptions about age-based social habits, creating inclusive, intergenerational spaces and experiences such as sober club nights, nostalgia-driven day parties and wellness-led after-dark events