Beyond Meat introduces new Sun Sausage for health-conscious consumers

US – Beyond Meat has launched Sun Sausage, a ground breaking plant-based product that doesn’t mimic traditional meats such as beef, pork or chicken. This new product features whole food ingredients such as spinach, bell peppers, brown rice and red lentils. Available in Pineapple Jalapeño, Pesto, and Cajun flavours, it is sold exclusively at Sprouts Farmers Markets across the US.

This innovation comes amid Beyond Meat’s financial struggles, including eight consecutive quarters of declining revenue. CEO Ethan Brown expressed optimism for 2024, hoping that the heart-healthy Sun Sausage could revitalise the company's fortunes. A spokesperson highlighted that the product aims to ‘raise the nutrition bar’ for the entire plant-based category.

Sun Sausage has earned certification from the American Heart Association’s Heart-Check programme and the American Diabetes Association’s Better Choices for Life initiative, reflecting its health credentials. This launch is timely, as plant-based meat and seafood sales saw a decline for the second consecutive year in 2023, according to the Good Food Institute’s State of the Industry report. As revealed in Future Food Tech 2023: Elevating Plant-Based Dining, businesses need to stop replacing meat and instead offer new and distinctive experiences.