Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

UK – Saatchi & Saatchi has unveiled its latest creative initiative, Voting is Hot AF. The campaign is aimed at motivating young people to participate in the general election on 4 July.

A study conducted for the initiative has revealed that voting makes someone more attractive, according to 40% of 18–24-year-olds. Moreover, 52% of young people consider regular voters to be more intelligent and 35% said voters are more trustworthy. The vibrant, visually arresting campaign reimagines the voting X as a symbol of attraction and uses iconography and slogans like ‘Get polled,’ ‘Giving AF is hot AF’ and 'Talk turnout to me'.

‘Finding the right message, at the right moment to influence real behaviour change is when advertising is at its most powerful,' said Franki Goodwin, chief creative officer of Saatchi & Saatchi. 'It’s been extremely interesting mining dating and internet culture to find a real-world upside to young people engaging in politics.’

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