The Verge is bringing back blogging

US – Technology news platform The Verge has redesigned its website in a bid to revive the golden age of blogging through a new content strategy and user experience. Although it’s already Vox Media’s most popular site, the company wanted to improve its relationship with its audience by creating a platform that feels like ‘an antidote to algorithmic news feeds’.

To achieve this, the company has launched what it calls the Storystream news feed, where articles and content are delivered in blog format. Instead of writing every story from scratch, for instance, the writers and editors will incorporate articles from other websites directly onto the platform’s homepage. This will cut down on the amount of time needed to cover everything, allowing the editorial team to devote more time to in-depth investigations.

With most young people getting their news from an assortment of sources, The Verge is creating content that speaks directly to Gen Z. ‘Our plan is to bring the best of old-school blogging to a modern news feed experience,’ explains the press release on the website.