Saatchi & Saatchi stands up for abortion access

UK – Saatchi & Saatchi is speaking out about the anti-abortion rulings in the US. Some 52 years on, the advertising agency is reviving one of its most popular ‘pregnant man’ campaigns from the 1970s, this time replacing the original image with a picture of Supreme Court Justice Samuel Alito, who has consistently voted against abortion rights.

The original ad depicted an image of a pregnant man and featured the tagline, ‘Would you be more careful if it was you that got pregnant?’. In response to recent anti-abortion rulings, the new campaign features Samuel Alito’s photograph and asks: ‘Would you be more careful with your vote if it was you that got pregnant?’

Although the first campaign was run many decades ago, its message is still relevant today. ‘The question of how men would behave, think or even vote if they were the ones who got pregnant is a conversation that is unfortunately more timely,’ says Saatchi & Saatchi.

By releasing a public statement, Saatchi & Saatchi is joining the ranks of companies like Gucci who are taking a public stance against the rulings.