TikTok is testing in-app mini games

Global – The social media platform is testing HTML5 mini-games that can be played within its mobile app and discovered via creators’ videos, as it steadily expands its gaming initiative. Partners include developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum.

Users will find the games when they post a video, with the option shown in the same list as adding a hashtag, adding a location or writing a description. Viewers can then play the mini-games by tapping on the link by the creator’s username. They can also record game play clips to share in a new video. None of the games currently feature ads or in-game purchases, with the platform focused instead on understanding how users interact with them and ascertaining the level of demand.

With more consumers dipping into casual mobile games than ever before, and younger generations tuning into gaming content on a regular basis, TikTok’s initiative is beginning to position the platform as a hub for mobile gaming. Keep up to date with the latest developments in this area with our gaming series.