Voicy augments digital socialising with audio memes

The Netherlands – With social audio formats growing in popularity, online content platform Voicy is offering tools to create user-generated audio snippets. Drawing on sounds from popular media and entertainment outlets, users can create their own audio using viral noises including Borat clips and Squid Game sounds. They can also choose from internet memes that have been captured in audio formats.

Through the platform, Voicy enables audiences to express themselves creatively, beyond conventional methods. As co-founders Xander Kanon, Joey de Kruis and Milan Kokir explain: ‘In areas such as gaming, where communicating with images or text doesn’t work as well – there’s a huge gap for audio to really enhance the experience.’

As Generation Z leads the shift away from traditional social networking platforms, such initiatives demonstrate the ongoing influence of Connective Audio – a movement that remains relevant even as many have returned to in-person socialising.