Circular logic: Symbolic logo for Dior menswear2013:01:21
Paris – The Dior autumn/winter 2013 menswear show incorporated an abstract geometric symbol across several pieces, creating a seasonal microbrand for the collection that makes it instantly recognisable.
Designer Kris van Assche struck a cryptic note with the symbol, a triangle inscribed within a circle, that has no obvious or specified meaning. It appeared in red and white across several of the collection’s minimal, zippered jackets, conveying a futuristic vision with a shade of the occult.
Ultra-simplified, eye-catching shapes can connect with viewers on a more basic, personal level than more stylised logos. Their clean lines cut through visual clutter while establishing an immediate connection with the viewer.
For examples of how designers are using clean lines and symbols, read our Emblematic design direction.