Business is blooming: Dreamtelligence takes root

London – A three-storey-high glass-fibre tree with foam foliage is transforming the European headquarters of global media firm Bloomberg from workspace to playspace. The tree, designed by Jump Studios, tempers the cut-and-thrust atmosphere of the office, adding a playful element characteristic of Dreamtelligence design.

Bloomberg’s first floor is home to the pod-like tree stumps, perfect for quiet meetings and moments of reflection. The tranquillity of this space contrasts to the openness of the second floor, which features angular branches designed for perching on during a chat. The third floor’s theme is foliage, with foam loungers offering respite from the rat race. A patchwork of carpet tiles in different shades of green further evokes the natural world.

Breaking away from traditional office design, Jump Studios’ work for Bloomberg paves the way for other creative Dreamtelligent workspaces.