Newspaper trail: Aesop moves with the Times

02 : 10 : 2011 Transit : Grand Central Terminal : Commuters

New York – Skincare brand Aesop has opened its first stand-alone store in New York. The move follows the installation of a pop-up kiosk at Grand Central Station earlier in the year.

Aesop store, Nolita, New York Aesop store, Nolita, New York
Aesop store, Nolita, New York Aesop store, Nolita, New York
Aesop store, Nolita, New York Aesop store, Nolita, New York
Aesop store, Nolita, New York Aesop store, Nolita, New York

LS:N Global reported on the pop-up kiosk, which used pressed back-issues of the New York Times as structural building blocks, in July. The new store continues the concept, and features display walls constructed from the compacted newspapers forming the interior space.

The initial pop-up, at one of the busiest commuter interchanges in the city, was a great way to establish the brand, and test the store concept before the full opening.

With each new store, Aesop incorporates local influences, while maintaining a consistent design signature. For more information, see our Innovate feature.

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