13.05.2010

Looking east: Mall to crowdsource designers

Words: Alison Bishop
Visuals: Natalie Jones

London – A shopping mall operator will crowdsource design talent for its new retail development.

Westfield will open the Stratford City mall in east London in 2011 as part of the gateway to the Olympic Park. It has set up Studio East to identify and support emerging talent whose work will be incorporated into the £1.45bn shopping centre.

Bursaries will be available in the categories of fashion, art, product design and environment.

A panel of experts including artist Tracey Emin, furniture designer Tom Dixon and fashion designer Roland Mouret will decide on the talent.

Read more about how businesses are crowdsourcing design talent in our report Two heads, and many more, are better than one.

Stratford City mall by Westfield, London

Discover More Daily Signals

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.

Global Events : SXSW : Advertising & Branding

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...

Social Media : Parental Control : Online Safety

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...

Design : Branding : Marketing

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?

Global Events : SXSW : Marketing

Daily Signals

How Tipping Point East is redefining circular construction in London

A new hub in east London aims to rethink how cities build by embedding material re-use directly into the construction supply chain.

Construction : Sustainability : Future Spaces

Daily Signals

Stat: The enshittification of TikTok is creating a widening trust gap with Gen Z

Global – Growing scepticism is beginning to reshape how Gen Z engage with the social media platform TikTok.

Social Media : Advertising : Statistic

Daily Signals

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.

Parenting : Technology : Childhood

Daily Signals

M&S turns compliments into a marketing strategy

Retailer Marks & Spencer is building its positioning around positivity and everyday affirmation with a new campaign encouraging shoppers to sha...

Marketing : Celebrity Endorsements : Retail

Daily Signals

Stat: China’s record travel surge signals opportunity for outdoor brands

China’s 2026 Spring Festival generated record-breaking travel and spending, underscoring the scale of domestic mobility and the country’s growing a...

China : Travel : Statistic

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...

Design : Transhumanism : Senses

You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER