Highly re-appropriate: Droog innovates a new way to develop product

Highly re-appropriate: Droog innovates a new way to develop product

Highly re-appropriate: Droog innovates a new way to develop product

#1821 / 0

Milan – It was a long taxi ride to ‘saved by droog’, the installation from the eponymous Dutch design company. In the mêlée of Milan’s meetings, launches and lunches, many journalists did not find time to see it. LS:N Global did.

Downstairs, past posters heralding the just-photographed new owners of some of the collection, was a minimal warehouse space that showcased Droog’s inspired collection of recycled and re-appropriated products.

As described in a previous Seed, Droog bought 5,135 items at auctions of goods from failed businesses. The items were given to 14 designers, including Jurgen Bey, Marian Bantjes and Marije Vogelzang, to create 19 new products.

‘We’ve started to rethink our whole idea of product development,’ explains founder Renny Ramakers.

The result was a whimsical collection. ‘Beware of software vest’ by Mieke Gerritzen, with text by Geert Lovink, gave standard orange visibility vests a makeover. ‘100 blue containers’ are – and we hope you’ve seen this coming – 100 containers, but flocked in Yves Klein blue for a Droog twist. On 1,000 reclaimed handkerchiefs, Studio Makkink & Bey printed selected articles from 30 days of news. Visitors could buy the handkerchiefs in three ways: with the drawing only; with the drawing crocheted by hand for an hour by a craftsperson sitting in the warehouse nearby; or with the drawing hand-crocheted for two hours. The prices, €35, €65 and €95, reflected the amount of craft each version took to make.

Droog’s installation focused on a product’s entire lifecycle. LS:N Global thinks this represents a highly appropriate response to the resource scarcity challenges facing consumer society, as described in our seminal report on the decade, the Turbulent Teens.

We will be reporting on Droog’s innovative attitude to product development and its stance on product lifecycle – which reflects the cradle-to-cradle concept advanced by Michael Braungart – in the next month.

100 blue containers by Droog, Saved by droog, Milan 100 blue containers by Droog, Saved by droog, Milan
Beware of software vest, Saved by droog Beware of software vest, Saved by droog
Happy wallet by Stefan Sagmeister, Saved by droog, Milan Happy wallet by Stefan Sagmeister, Saved by droog, Milan
Manicured chair by Marian Bantjes, Saved by droog, Milanjpg Manicured chair by Marian Bantjes, Saved by droog, Milanjpg
Three stars bomb by Atelier Ted Noten, Saved by droog, Milan Three stars bomb by Atelier Ted Noten, Saved by droog, Milan
Discover More News
AI billboard visualises real-time sun damage in UV awareness campaign

News

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising : Health And Wellness : Beauty
Wimbledon elevates fan engagement with AI-powered digital experiences

News

Wimbledon elevates fan engagement with AI-powered digital experiences

The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon : Sports : Entertainment
Stat: Gen Alpha lead the charge in back-to-school shopping

News

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN