Divine accommodation

15 : 02 : 2016 Casa De L Cura : Post-Faith : The New Sublimity

Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.

  • The small retreat is located in Genísio village, a region known for its production of food and wine
  • The logo identity can be used in various combinations, with new symbols, to represent new goods and services
Casa de L Cura branding by Miguel Palmeiro, Portugal Casa de L Cura branding by Miguel Palmeiro, Portugal
Casa de L Cura branding by Miguel Palmeiro, Portugal Casa de L Cura branding by Miguel Palmeiro, Portugal
Casa de L Cura branding by Miguel Palmeiro, Portugal Casa de L Cura branding by Miguel Palmeiro, Portugal
Casa de L Cura, Portugal Casa de L Cura, Portugal
Casa de L Cura, Portugal Casa de L Cura, Portugal

The contemporary space, set in the rolling Portuguese countryside, draws inspiration from the building’s original purpose as a home for a priest.

The brand identity, by Miguel Palmeiro design studio, is the result of the name’s graphic transcription. An icon representing a house is combined with images of wheat and wine to represent the building’s original tenant.

The functional heritage is not lost on the founders either. Guests are invited to participate in daily agricultural chores in order to reap the social and cultural benefits of a monk-like existence. ‘Like a community priest, Casa de L Cura acts like an intermediary between stressed, daily routine and ease of mind,’ says designer Miguel Palmeiro.

In 2012, we first revealed the rise of The New Sublimity, where people were turning away from their busy, hyper-connected lifestyles and prioritising personal fulfilment and wellbeing. Casa de L Cura’s pious take on this, combined with a Post-Faith aesthetic, wins our wholehearted blessing.

​The Big Picture

The rich symbolism of spiritual iconography can be used to create a new aesthetic that is unorthodox and subversive. Read our Post-Faith design direction to find out why.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN