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By Chris Sanderson 15 : 02 : 2016 Casa De L Cura : Post-Faith : The New Sublimity

Portugal – The Casa de L Cura guest house invites weary city workers to relax in an agricultural setting.

The small retreat is located in Genísio village, a region known for its production of food and wine
The logo identity can be used in various combinations, with new symbols, to represent new goods and services

Casa de L Cura branding by Miguel Palmeiro, Portugal

Casa de L Cura, Portugal

The contemporary space, set in the rolling Portuguese countryside, draws inspiration from the building’s original purpose as a home for a priest.

The brand identity, by Miguel Palmeiro design studio, is the result of the name’s graphic transcription. An icon representing a house is combined with images of wheat and wine to represent the building’s original tenant.

The functional heritage is not lost on the founders either. Guests are invited to participate in daily agricultural chores in order to reap the social and cultural benefits of a monk-like existence. ‘Like a community priest, Casa de L Cura acts like an intermediary between stressed, daily routine and ease of mind,’ says designer Miguel Palmeiro.

In 2012, we first revealed the rise of The New Sublimity, where people were turning away from their busy, hyper-connected lifestyles and prioritising personal fulfilment and wellbeing. Casa de L Cura’s pious take on this, combined with a Post-Faith aesthetic, wins our wholehearted blessing.

The Big Picture

The rich symbolism of spiritual iconography can be used to create a new aesthetic that is unorthodox and subversive. Read our Post-Faith design direction to find out why.