Experiential exhibition

Visitors enter through a dome-shaped tunnel that leads into a series of rooms where deliberately disorientating videos of the show are projected onto the walls. One room is filled with digital tables that play footage of the artisans who painstakingly create the label’s most famous pieces.

The exhibition, which is open and free to the public, is an exploration and showcase of creative director Nicolas Ghesquière’s creative process – and the means by which he arrived at a completed collection. ‘We’re experimenting with how to make you feel the show more intensely than being at the show,’ Michael Burke, chairman and CEO of Louis Vuitton, told WWD. ‘Even with livestream, there is no way for enough people to be able to experience it the way we want them to, and that’s where the exhibition comes in.’

The Big Picture: The fashion show is no longer just an event for fashion editors, and brands are looking for new ways to transcend its temporary aspects and let consumers into the experience. For more on this season’s fashion shows, look out for our forthcoming Inspire in our Design Direction section.