LS:N Global

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...

Youth : Digital : Identity

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.

Retail : Fashion : Social Media

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Micro Trends

Street Sport Rebels

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.

Youth : Wellness : Female Futures

Daily Signals

Mimicking youth culture and imagining a hyperloop for delivery

Streetwear Maple’s meme-filled campaign, Foster + Partners envisions a cargo-carrying hyperloop system, Eden Mill pioneers whisky innovation.

Fashion : Food : Drinks

Daily Signals

Making pollution visible and advocating for fair labour

Clean Air Now visualises the negative effects of pollution, a new campaign pushes fairness in the fashion supply chain, Harrods reorganises drinks ...

Fashion : Technology : Drinks

Daily Signals

No-frills lingerie and the rise of Chinese football fandom

Everlane counters overly sexualised underwear, Manchester United combines football and manga, ASOS champions diverse sizing.

Retail : Fashion : Finance

Daily Signals

Stella Kids showcases diversity in ballet, while AI starts hiring

GROWN gives adaptogens a makeover, reframing dieting beyond the female market, AI diagnoses health conditions, how online retailers can avoid costl...

Technology : Health : Wellness

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

Beauty : Digital : Haircare

Daily Signals

Looking Back: Youth in 2017

Eco-activists who made an impact, teaching children about data privacy and the young Muslim opportunity were just some of the youth highlights...

Youth : Digital : Generation Z

Daily Signals

Acne Studios’ modern family and other stories

In today’s daily digest: LinkedIn launches a mentorship programme, Audioburst personalises podcasts, discounted groceries on the decline and other ...

Fashion : Advertising : Digital

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.

Fashion : Retail : Luxury

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.

Plus Size : Marketing : Post-body Mindset

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.

Dr.Jart+ : Seoul : South Korean Beauty

Markets

Ride-share Market

The success of ride-share operators means everyone is looking for a share of this lucrative market.

Rideshare : Uber : Mobility

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.

Branded Content : Virtual Reality : Anti-authentic

Design Directions

Pocopay

Design agency AKU recognised that the user experience in finance was in dire need of an update, so helped to design and launch Pocopay, a new desig...

Pocopay : Estonia : AKU

Design Directions

Snøhetta: Architecture and place branding

With four international offices and projects in over 20 countries, architecture firm Snøhetta is constantly negotiating its creative identity. Bo...

Architecture : Place Branding : Identity

Big Ideas

Decoded Fashion: New York Summit 2014

The worlds of fashion and technology are overlapping like never before, but the details of the merger are not yet clear. The Decoded Fashion: New...

Wearable Technology : Retail Futures : Decoded Fashion

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.

Experiential : Holistic Retail : Sensory Spaces

Design Directions

Commodity

Finding the perfect fragrance can feel impossible. After hours of sampling, instead of acquiring the ideal perfume you can end up with just a pound...

Perfume : Kickstarter : Crowdfunding

Design Directions

Two Create: Product and Branding & Packaging Design

Two Create is a cross-disciplinary design studio founded by Lucy Nunn and Tobie Snowdowne in 2001. The London husband-and-wife team specialises in ...

London : Cosmetics : Luxury

Viewpoints

Peng Loh : Community hotels

Hotelier Peng Loh talks about community hotels.

Hotels : Peng Loh : Home From Home Hotels

Micro Trends

Luxury Maisons

As the global economy recovers and prepares for a new turbulent era, so too are the flagship locations of the top luxury brands. New Maison spaces ...

Flagships : Temples : Experience

Viewpoints

Michael Braungart : A bigger ecological footprint could save the planet

Professor Michael Braungart talks about a new ecological footprint.

Cradle-to-Cradle Production : Michael Braungart : Ecology Concerns

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