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Communities
Gen Z Parents
Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.
Youth
:
Home And Family
:
Generations
Macro Trends
Revivalism
Seeking shelter from the unsettling storm clouds of recession, resource and environment anxiety, consumers are nostalgically remembering, reviving ...
Revival
:
Nostalgia
:
Authenticity
Macro Trends
Home States Futures: Residential Retail
With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...
Retail
:
Home
:
Technology
Communities
Neo-collectivists
As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community
:
Neo-collectivism
:
Network
Communities
Neo Boomers
Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...
Functionality
:
Mortgage-free
:
50+
Macro Trends
The Synthocene Era: Trend Tracker
This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.
AI
:
Technology
:
The Synthocene Era
Big Ideas
Inter-Covid Roadmap 2021
With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.
Covid-19
:
Society
:
Health
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
:
Media
:
Technology
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