'Branding'

MyBiome

Micro Trends

MyBiome

New products reflect a growing awareness of the positive influence of bacteria on human health, part of a larger cultural shift towards replicati...
Microbiome : L'Oreal Research & Inovation : Bacteria
Pitti Immagine Uomo preview

Big Ideas

Pitti Immagine Uomo preview

For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...
Pitti Uomo : Florence : Pucci
Fly-and-Flop Philanthropy

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.
International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts
Waste Redux

Micro Trends

Waste Redux

Food waste is one of the curses of 21st century consumer culture. Between 30% and 50% of food produced globally – between 1.2bn and 2bn tonnes – is...
Food Waste : Handyfaace : Urban Food Initiative
Natural beauty: Haircare range with flower power

Daily Signals

Natural beauty: Haircare range with flower power

Italy – Italian professional organic haircare treatment brand BIO A+O.E, which uses plant-based alternatives to chemicals in its org...
Organic : Skineco : Essential Oil
People power: The Consumer Futures Forum is nigh

Daily Signals

People power: The Consumer Futures Forum is nigh

People power: The Consumer Futures Forum is nigh
Consumers : Dalziel + Pow : Consumer Futures Forum
Chris Prescott : Gamified shopping

Viewpoints

Chris Prescott : Gamified shopping

Fantasy Shopper co-founder Chris Prescott talks about ramified shopping. 
Gamification : Chris Prescott : Fantasy Shopper
Luxury footwear brands net growing share online

Big Ideas

Luxury footwear brands net growing share online

Luxury footwear brands net growing share online
Louis Vuitton : Dior : Dolce & Gabbana
Choice Architecture

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...
Information : Advise : Guidance
3DIY Culture

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...
Design : Puma Creative Factory : Thing-O-Matic
Keiichi Matsuda : Spatial Networking

Viewpoints

Keiichi Matsuda : Spatial Networking

Designer Keiichi Matsuda talks about spatial networking. 
Augmented Reality : Spatial Networking : Keiichi Matsuda
Prohibition Culture a catalyst for innovation, experts say

Big Ideas

Prohibition Culture a catalyst for innovation, experts say

Prohibition Culture a catalyst for innovation, experts say
London : Network Evening : Marks & Spencer
Agata Jaworska : Doing more with what already exists

Viewpoints

Agata Jaworska : Doing more with what already exists

Droog content manager Agata Jaworska talks about doing more with what already exists. 
Droog : Agata Jaworska : Design Academy Eindhoven
Citywide bike schemes offer Media opportunities for brands

Big Ideas

Citywide bike schemes offer Media opportunities for brands

Citywide bike schemes offer Media opportunities for brands
Cities : Bicycles : Transport
Superheroes Anonymous

Micro Trends

Superheroes Anonymous

Superheroes Anonymous
Superheroes : Chaim Lazaros : Customer Service
Ubiquitous Gaming Culture

Macro Trends

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign lan...
Gaming : UGC : Gamification
Downturn Sport & Leisure

Markets

Downturn Sport & Leisure

This is a time of unprecedented upheaval for the global tourism industry, according to The Future Laboratory’s Leisure and Hospitality Futures Repo...
TripAdvisor : Ecotourism : Design Hotels
Immaterial Fashion

Macro Trends

Immaterial Fashion

As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...
Fashion : Sustainability : Digital
Five States of Luxury 2021

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury : Travel : Hospitality
Prohibition Culture

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...
Nudge : Control : Waste
Streetwear Brokerages

Micro Trends

Streetwear Brokerages

A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable assets.
Fashion : Finance : Streetwear
Game-Fi Rising

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming : Finance : Technology
Social Elixirs

Micro Trends

Social Elixirs

Non-alcoholic brands are targeting conscious hedonists with flavourful, functional drinks created for sober social occasions – and better bedtimes.
Drinks : Sobriety : Wellness
Post-digital Communication

Micro Trends

Post-digital Communication

Designers are swapping fiddly haptic interfaces for basic material props in order to enhance the poetry and meaning of virtual experiences.
Virtual Reality : Communication : Technology
Emerging Money Market: Sub-Saharan Africa

Markets

Emerging Money Market: Sub-Saharan Africa

The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...
FinTech : Finance : Africa
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