'Branding'

Le Comptoir Général

Design Directions

Le Comptoir Général

Away from the purposeful anonymity and fluorescent lighting of the average conference room, le Comptoir Général in Paris offers a place i...
Fifth Scenario : Community : Ecological
Products step out of the pages as magazines set up shop

Big Ideas

Products step out of the pages as magazines set up shop

Products step out of the pages as magazines set up shop
Magazines : Pop-ups : Magtailing
Retail Staff Futures

Big Ideas

Retail Staff Futures

There is a new chapter ahead for the retail workforce amid post-pandemic challenges, AI integration and consumers’ thirst for human connection.
Future Of Work : Retail : Technology
Future Foodscapes

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...
Food And Drink : Packaging : Hospitality
Gen Neutral

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...
Neutral Culture : Agender Retail : Beauty
Hype Bakes

Micro Trends

Hype Bakes

From exclusive drops to A-lister endorsements and cult social media followings, bakeries have entered their hype bake era.
Food : Fashion : Hypebakes
Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality : Surfing : Sport & Leisure
Clean Water Market

Markets

Clean Water Market

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in to radically...
Beauty : Wellness : Health
Chinese Travel Market

Markets

Chinese Travel Market

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.
Travel : Tourism : Hospitality
Vegan Home Market

Markets

Vegan Home Market

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.
Retail : Sustainability : Vegan
Asif Khan visualises a hydrogen fuel cell and Pixel Coffee hits the sustainability spot

News

Asif Khan visualises a hydrogen fuel cell and Pixel Coffee hits the sustainability spot

Area15 is a new retail destination experience, Crisis uses machine learning to improve work culture, AI in retail set to grow exponentially.
Food : Drink : Technology
Athleisure Market

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.
Athleisure : Health & Wellbeing : Fitness
Philippe Malouin: Designer

Design Directions

Philippe Malouin: Designer

Philippe Malouin: Designer
Swarovski : Digital Crystal : LED Light
Lola Lely: Product Designer

Design Directions

Lola Lely: Product Designer

Lola Lely: Product Designer
Wallpaper : Potluck : Bronze Age
Toyota Prius Bicycle

Design Directions

Toyota Prius Bicycle

Toyota has swapped four wheels for two in its newest Prius model, the PXP bicycle.
Hybrid : Efficiency : Saatchi & Saatchi
Essential Authentic

Design Directions

Essential Authentic

Consumers’ desire to return to a simple life and to reconnect with rural living drives a renewed longing for authentic, vintage and timeless packag...
Vintage : Rural : Graphics
Sony / BarberOsgerby

Design Directions

Sony / BarberOsgerby

The brand: BarberOsgerby/Sony The instigators: Edward Barber and Jay Osgerby The innovation: Sound design laboratory
Installation : Technology : Exhibition
NRF 2025: Escapism Retail

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.
Retail : Luxury : Fashion
State of Luxury: Singapore

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting S...
Singapore : Luxury : APAC Luxury Markets
Five Champagne and Wine Brands Exploring Provenance Retail

Big Ideas

Five Champagne and Wine Brands Exploring Provenance Retail

Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers vi...
Wine : Retail : Champagne
Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...
Food & Drink : Youth : Health & Wellness
Future Food Tech 2023: Elevating Plant-Based Dining

Big Ideas

Future Food Tech 2023: Elevating Plant-Based Dining

The Future Food Tech event, held in London on 28–29 September, explored how to re-invent indulgence, how plant-based foods should be a category in ...
Food : Protein : Technology
Women’s Health: India

Markets

Women’s Health: India

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.
Health & Wellness : Society : Womens Futures
Generation Z Stores

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail : ​Generation Z : Shopping
Retail Analysis: Cult brand lululemon arrives in London

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.
Lululemon : Yoga : Covent Garden
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