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Viewpoints
eSports players need better health protection
While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.
ESports
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Gaming
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Health
Viewpoints
Could fare-free public transport reduce cities’ pollution?
To combat toxic air, local and national governments are exploring ways to encourage citizens to leave their cars at home.
Pollution
:
Smog LIfe
:
Cities
Big Ideas
Brand Innovation Debrief: Google
Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital
:
Gaming
:
Media
Big Ideas
Brand Innovation Debrief: Reebok
With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.
Apparel
:
Retail
:
Fashion
News
Milan Salone 2016: The art of retail
Milan – Department store group La Rinascente gave over its shop windows to conceptual design projects during this year’s exhibition.
Milan Salone Del Mobile
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Milan
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La Rinascente
Viewpoints
LeBron lesson: Should we go back to move forward?
We are continually urged to innovate and move forward, but can going back be a more productive strategy?
LeBron James
:
Swiss Watches
:
Waste Redux
Big Ideas
Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns
The Cannes Lions mobile jury shared their insights on this year's winning campaigns.
Cannes Lions 2014
:
Mobile
:
Ad Campaigns
News
Space craft: Small is beautiful in new hotel
London – In the hotel world, budget no longer means thin sheets and even thinner walls. Dutch hotel Qbic has opened a location in east London, brin...
Hotel
:
Amsterdam
:
Just Nots
Big Ideas
Shanghai store marks Lane Crawford's return to China
Shanghai store marks Lane Crawford’s return to China
Concept Store
:
Personal Stylist
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Mutlichannel
Micro Trends
Coder Culture
A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding
:
IT
:
Digital Natives
News
Then it begins: & Other Stories opens in London
London – & Other Stories, the new brand from Swedish retailer H&M, opened its doors today.
& Other Stories
:
H&M
:
Lifestyle
News
Fashion statement: Calvin Klein goes hyper-real
Fashion statement: Calvin Klein goes hyper-real
Engineering
:
Shepherd Laughlin
:
Spring
Micro Trends
Video-sharing
A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps
:
Video Content
:
Smartphones
News
Coffee container: Starbucks offers a green brew
Tukwila, Washington – US coffee brand Starbucks has made good use of old shipping containers by turning them into a temporary coffee shop.
Starbucks
:
Brandstanding
:
Haut Sustainability
Micro Trends
Conscience Commerce
In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...
BOGOA
:
Buy One Give One Away
:
Donation
Big Ideas
US beer brands tap into growing Hispanic market
US beer brands tap into growing Hispanic market
Beer
:
Coors Light
:
Football League
Micro Trends
Real virtual music
With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital
:
Jed Davis
:
CD
Viewpoints
Tracy Hammond : BioSocial Networking
Sketch Recognition Lab director Tracy Hammond talks about BioSocial Networking.
Tracy Hammond
:
Social Networking
:
Sketch Recognition Lab
Micro Trends
Middle West
Far from being a cultural desert, the Middle East is fast embracing cutting-edge design, art and culture from the west. Driven by oil money and the...
Art
:
Design
:
Travel
Communities
The New Value-seekers
As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...
Collaborative Economy
:
EatWith
:
Smartphones
Markets
Australia Market
Australians are shopping more online, and welcoming the Chinese and their need for the country’s resources and luxury goods.
Australia
:
China
:
Economy Watch
Podcasts
Podcast: Jacynth Bassett on Reframing Ageing
In the latest episode of Back to the F**kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In St...
Podcast
:
Back To The F**kture
:
Ageing
News
Global Wellness Summit 2024: A deep dive into water’s transformative role in wellness
The 18th Global Wellness Summit, centred around the theme A Watershed Moment for Wellness, was hosted at the iconic Old Course Hotel in St Andrews,...
Events
:
Health & Wellness
:
Luxury
Podcasts
Podcast: Peter Cole on the Future of Membership Clubs
As private membership clubs try to regain their privacy and mojo, on this week’s Back to the F**kture podcast The Future Laboratory’s co-founder Ma...
Podcast
:
Back To The F**kture
:
Luxury
News
Vogue is staging a fashion show and street fair during NYFW
Vogue will celebrate its 130th anniversary with a unique event combining a live fashion show and street fair during New York Fashion Week on 12 Sep...
Fashion
:
Luxury
:
Society
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