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Sustainable drinks packaging powered by mushrooms

Non-alcoholic spirits brand Seedlip is pushing its sustainability credentials with its latest gift set featuring fungi-sourced packaging.

Drink : Packaging : Sustainability

News

Pinterest’s AR tools amplify inclusive beauty

Skin tone ranges is a new search feature by Pinterest, which simplifies the discovery of beauty products and tutorials based on individual preferen...

Beauty : Retail : Technology

News

Blueland re-invents sustainable dishwashing

Sustainable cleaning brand Blueland has launched two new dishwashing products, including a powdered dish soap for hand-washing and a tablet for the...

Health&wellness : Sustainable Cleaning : Sustainable Packaging

News

Gucci's gaming collaboration taps into eSports

Gucci has joined forces with eSports organisation Fnatic to launch a limited-edition watch and supporting campaign.

Fashion : Technology : Media

News

Gucci taps sustainable luxurians with circular collection

The brand’s Off the Grid collection uses recycled, organic and bio-based materials as part of an initiative supporting more circular production.

Fashion : Sustainability : Circular Fashion

News

YouTubers use ad-tivism to support black communities

Young people are hacking streaming sites to donate advertising revenue to Black Lives Matter.

Media : Society : Youth

News

Diesel boosts everyday apparel with anti-microbial shield

Diesel's Upfreshing capsule collection boasts an anti-bacterial and anti-microbial product and droplet barrier.

Fashion : Retail : Diesel

News

Augmenting isolation with virtual homeware

Crosby Studios has created an augmented reality sofa for people to experience during social isolation.

Retail : Technology : Augmented Reality

News

Omnipollo brings craft beer to the art world

Omnipollo, a Swedish craft brewer, has opened its first permanent brewery as a cultural hub to reflect the creative output of its founders.

Drinks : Craft Beer : Brewery

News

TikTok opens doors to its moderation practices

Short-form video platform TikTok is building a Transparency Centre to continually improve its content moderation practices.

Transparency : Media : Entertainment

News

Adidas’ smart insole shapes virtual skills

Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.

Adidas : Sports : Techology

Micro Trends

Media Kitchens

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.

Food : Drinks : Media

News

The Markup calls out big tech’s bad behaviour

A new investigative journalism site, The Markup, is focusing on how big tech is affecting our lives.

Technology : Data Collecion : The Markup

News

Stat: Money is a matter for Millennial parents

While they consider finances before starting a family, they’re struggling to build up enough savings to support the increasingly high cost of bring...

Society : Finance : Financial Wellness

News

Empirical Spirits cans its post-category drinks

The Danish distiller has launched two canned creations, designed to make its products more widely accessible.

Drinks : Spirits : Ready-to-drink

News

Chinese tourists are crucial for post-Brexit tourism

China-focused digital creative agency Qumin’s first live event highlights the impact of China’s internet eco-system on the modern Chinese traveller.

Luxury : Travel : China

News

Blindlee wants you to video call potential dates

The new London-based dating app is positioning video calling as a way to break the ice and cut through swipe fatigue.

Youth : Dating : Technology

News

The Trend: Programmable Realities

In March 2019 we debuted Programmable Realities, one of our three cross-sector macrotrends that examined how technology – combined with new materia...

Media : Technology : Entertainment

News

The Interview: Atika Malik on new Indian femininity

At Cannes Lions 2019, we discussed the damaging stereotypes that Indian women face in the media with Atika Malik, chief operating officer at Cheil ...

Youth : Advertising : Media

News

This lingerie range seeks to save lives

A new range of bras aims to promote early detection of breast cancer and educate young women about checking their breasts.

Fashion : Wellness : Health

News

RedMart is the world’s first edible cooking show

Eat This Show offers viewers the chance to order the food they see on the live stream.

Food : Entertainment : Media

News

Everlane gives cashmere a second life

The ReCashmere collection will halve the carbon footprint of traditional sweaters.

Fashion : Sustainability : Materials

News

Orange juice served in a cup made from orange peel

Feel the Peel is a circular bar that freshly squeezes orange juice while crafting a bioplastic cup from the peel.

Food : Technology : Sustainability

News

Nike invites young athletes to push their limits

Nike’s You’re It campaign is a rallying cry to young girls to push their performance limits.

Youth : Sport : Leisure

News

Lufthansa puts carbon-offsetting in travellers’ hands

The airline has created Compensaid, an online platform that lets travellers view and offset the carbon footprint of their air travel.

Travel : Sustainability : Air Travel

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