'Branding'

This lingerie range seeks to save lives

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This lingerie range seeks to save lives

A new range of bras aims to promote early detection of breast cancer and educate young women about checking their breasts.
Fashion : Wellness : Health
RedMart is the world’s first edible cooking show

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RedMart is the world’s first edible cooking show

Eat This Show offers viewers the chance to order the food they see on the live stream.
Food : Entertainment : Media
Everlane gives cashmere a second life

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Everlane gives cashmere a second life

The ReCashmere collection will halve the carbon footprint of traditional sweaters.
Fashion : Sustainability : Materials
Orange juice served in a cup made from orange peel

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Orange juice served in a cup made from orange peel

Feel the Peel is a circular bar that freshly squeezes orange juice while crafting a bioplastic cup from the peel.
Food : Technology : Sustainability
Nike invites young athletes to push their limits

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Nike invites young athletes to push their limits

Nike’s You’re It campaign is a rallying cry to young girls to push their performance limits.
Youth : Sport : Leisure
Lufthansa puts carbon-offsetting in travellers’ hands

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Lufthansa puts carbon-offsetting in travellers’ hands

The airline has created Compensaid, an online platform that lets travellers view and offset the carbon footprint of their air travel.
Travel : Sustainability : Air Travel
British Airways is using VR to calm nervous flyers

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British Airways is using VR to calm nervous flyers

The airline is trialling virtual reality (VR) to improve and modernise its in-flight entertainment offering.
Travel : Technology : Entertainment
These charity ads help to alleviate eco-guilt

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These charity ads help to alleviate eco-guilt

The Marine Conservation Society (MSC) is inviting people to donate money every time they forget their re-usable bags, bottles and cups.
Sustainability : Plastic : Supermarket
Artisan vodka distilled from grains grown in Chernobyl

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Artisan vodka distilled from grains grown in Chernobyl

Scientists in the UK and Ukraine have collaborated to create an artisan vodka made from rye grown in the Chernobyl exclusion zone.
Drink : Vodka : Spirits
Funkin shakes things up with nitro cocktail cans

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Funkin shakes things up with nitro cocktail cans

The beverage brand is bringing self-mixing cans to the ready-to-drink cocktail market.
Drink : Convenience : Technology
Shame Plane calculates the startling impact of flying

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Shame Plane calculates the startling impact of flying

The interactive platform allows people to see the environmental impact of air travel with advice on the lifestyle changes that can offset their jou...
Travel : Hospitality : Sustainability
Shisheido debuts at-home personalised skincare

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Shisheido debuts at-home personalised skincare

Optune is a personalised skincare system that offers 80,000 potential product formulations matched with an individual user’s daily skin conditions ...
Beauty : Algorithmic Beauty : Technology
Thought-starter: Are French youth leading a suburban revolution?

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Thought-starter: Are French youth leading a suburban revolution?

Amid rising levels of national anxiety and pessimism, Elodie Marteau explores how French youth are rejecting the old France mindset in favour of ne...
Youth : Digital : Politics
WellSpoken introduces training for wellness influencers

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WellSpoken introduces training for wellness influencers

Following the launch of its independent accreditation for wellness brands, the UK-based start-up is now introducing a voluntary register to verify ...
Wellness : Influencers : Certification
Wild Flower launches a genderless sex toy

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Wild Flower launches a genderless sex toy

The sex toy retailer has created a gender-neutral vibrator as its first original product.
Health : Wellness : Technology
Minorities in the US have greater exposure to pollution

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Minorities in the US have greater exposure to pollution

A new study published in the Proceedings of the National Academy of Sciences found that black and Hispanic people are disproportionately exposed to...
Health : Wellness : Pollution
A luxury skincare space for parents and children

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A luxury skincare space for parents and children

Dr Barbara Sturm has brought her aesthetic skincare products to Manhattan’s beauty retail market.
Beauty : Youth : Retail
FlyWater offers functional beverages for air travel

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FlyWater offers functional beverages for air travel

The brand claims its drinks are the first designed to mitigate the effects of flying on the body.
Drink : Health : Travel
Squeeze repackages the massage experience

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Squeeze repackages the massage experience

The nascent massage chain aims to make treatments more accessible, personalised and convenient.
Health : Wellness : Retail
Walgreens is giving pharmacists mental health training

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Walgreens is giving pharmacists mental health training

The pharmacy chain has announced a new initiative to provide pharmacists with mental health first aid training.
Health : Wellness : Retail
Future You is a tech-enabled fashion store of tomorrow

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Future You is a tech-enabled fashion store of tomorrow

Dalziel & Pow has created an elevated retail experience for the SELECTED fashion brand by Bestseller.
Retail : Fashion : Technology
Lego creates Braille Bricks for more inclusive play

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Lego creates Braille Bricks for more inclusive play

The project will help blind and visually impaired children learn Braille in a playful environment.
Youth : Inclusivity : Design
Puppo creates personalised adverts for dogs

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Puppo creates personalised adverts for dogs

The petcare brand has launched bespoke ads for every dog registered in New York City to highlight its individualised products and services.
Luxury : Pets : Lifestyle
The Opinion: Is it time to embrace Generation Zen?

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The Opinion: Is it time to embrace Generation Zen?

As we kicked off the new year, writer Carla Seipp questioned whether, as Generaton Z enter the era of cautious hedonism, the notion of 'live fast, ...
Generation Z : Hedonism : Wellness
The Opinion: Sustainability has become a luxury privilege

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The Opinion: Sustainability has become a luxury privilege

Our most-read opinion piece in the first quarter of 2019 was penned in response to the reusable water bottle designed by Virgil Abloh for Evian.
Sustainability : Luxury : Drinks
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