'Branding'

Drest is a shoppable luxury fashion game

News

Drest is a shoppable luxury fashion game

The interactive fashion styling app will allow users to style and create their own content, as well as discover and shop products in a gaming context.
Fashion : Gaming : Retail
Hyundai creates an electric scooter that charges itself

News

Hyundai creates an electric scooter that charges itself

The car company has unveiled a prototype scooter designed to tackle the last mile of a commute.
Mobility : Technology : Transport
Bold Baby Food

Micro Trends

Bold Baby Food

To foster a new generation of adventurous eaters, brands are offering flavourful new baby foods with herbs, roots and spices from the global pantry.
Food : Youth : Health
Brands unite to celebrate Malaysian street food

News

Brands unite to celebrate Malaysian street food

A Malaysian radio station has launched a petition calling for the inclusion of Malaysia in Netflix’s Street Food documentary series.
Media : Entertainment : Culture
Pernod Ricard infuses vodka with caviar

News

Pernod Ricard infuses vodka with caviar

L’Orbe is the world’s first vodka-infused caviar, bringing together the fine dining and mixology industries.
Drink : Food : Flavour
UK Millennials could face homelessness when they retire

News

UK Millennials could face homelessness when they retire

A government inquiry found that more than 600,000 members of Generation Rent are facing homelessness after retirement.
Youth : Society : Housing
EasyJet launches on-board lending library

News

EasyJet launches on-board lending library

The airline has worked with publisher HarperCollins Children’s Books to offer child passengers books on board flights departing from the UK.
Youth : Travel : Entertainment
The Mind Map helps Gen Z find mental health support

News

The Mind Map helps Gen Z find mental health support

The platform aims to promote ‘a new normal’ when it comes to seeking mental health services.
Health : Wellness : Youth
Useless is a directory of zero-waste stores

News

Useless is a directory of zero-waste stores

With shoppers aware of excess food packaging and single-use plastic, new platform Useless is helping to redirect shoppers to zero-waste stores.
Retail : Sustainability : Waste
Mxt skincare offers 40m formulations

News

Mxt skincare offers 40m formulations

The brand uses hyper-personalisation to put customers in charge of their own skincare products.
Beauty : Data : Technology
The world’s first digital-only garment to go to auction

News

The world’s first digital-only garment to go to auction

A fashion piece that only exists virtually was auctioned at the recent Ethereal Summit, the Ethereum blockchain industry’s premier event.
Fashion : Luxury : Blockchain
Home furnishings for the co-living generation

News

Home furnishings for the co-living generation

Created by architect and product designer Seray Ozdemir, Corridor Society is a new company and collection of furniture created for people living in...
Society : Lifestyle : Design
My Hustle is turning bars into co-working spaces

News

My Hustle is turning bars into co-working spaces

By turning bars into workspaces, My Hustle is making use of space that would otherwise be empty.
Workplace : Hospitality : Social
Music streaming has a hidden environmental cost

News

Music streaming has a hidden environmental cost

Carbon emissions caused by digital music consumption have reached an unprecedented high, a new study says.
Media : Music : Streaming
Thought-starter: Why are gyms becoming fitness arenas?

News

Thought-starter: Why are gyms becoming fitness arenas?

Gym operators are moving away from exclusive, boutique wellbeing facilities towards larger, all-encompassing spaces that promote fitness exploration.
Fitness : Wellness
Rapha launches customisable cycling kits

News

Rapha launches customisable cycling kits

The British cycling brand has partnered with fashion software company Unmade to launch a personalised design service.
Retail : Leisure : Sport
FaceGym launches motion-activated skincare

News

FaceGym launches motion-activated skincare

The brand’s Training Sticks are designed to be applied before exercising.
Beauty : Fitness : Technology
An urban space for those in-between moments

News

An urban space for those in-between moments

3DEN is launching as a first-of-its-kind space that provides consumers with a series of convenient and luxury amenities on a pay-as-you-go basis.
Retail : Health : Wellness
Pocket is a short film made to be watched on your phone

News

Pocket is a short film made to be watched on your phone

Pocket invites viewers to experience a year in the life of its 15-year-old protagonist Jake – told entirely through content on his smartphone.
Youth : Digital : Media
Motif Ingredients is creating next-generation plant proteins

News

Motif Ingredients is creating next-generation plant proteins

The new food ingredients company will use biotechnology to recreate proteins from dairy, egg and meat in order to offer sustainable proteins.
Food : Technology : Protein
Thought-starter: Get ready for smart clothing

News

Thought-starter: Get ready for smart clothing

Aman Advani, CEO and co-founder of Ministry of Supply, explains why smart garments have previously failed, and how his science-backed fashion brand...
Fashion : Retail : Technology
Google augments the fan experience with Playmojis

News

Google augments the fan experience with Playmojis

Childish Gambino is the latest interactive character that Google has added to its Pixel camera with augmented reality.
Entertainment : Digital : Google
Thought-starter: Can gyms use people power to become energy-efficient?

News

Thought-starter: Can gyms use people power to become energy-efficient?

Gyms are harnessing the power of people’s workouts to reduce energy consumption and demonstrate their environmental credibility.
Fitness : Technology : Sustainability
Mercedes showcases Dubai’s young female drivers

News

Mercedes showcases Dubai’s young female drivers

My Chosen Family is a short film that explores friendship, feminism and Middle Eastern youth culture.
Automotive : Culture : Female Futures
CES 2019: Audi wants to auto-tain you

News

CES 2019: Audi wants to auto-tain you

Having hinted at its new collaboration with Disney as a first-of-its-kind media format, Audi has now officially launched its in-car virtual reality...
Automotive : Technology : Virtual Reality
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