'virtual reality'

Five Apps Introducing the Next Generation of Dating

Big Ideas

Five Apps Introducing the Next Generation of Dating

Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and digital behaviou...
Youth : Media & Entertainment : Technology
The Destinations Living our Slow Tourism Future

Big Ideas

The Destinations Living our Slow Tourism Future

Decelerated tourism is rapidly becoming a reality, as destinations adjust their travel marketing and take tactical approaches to protecting their l...
Travel : Hospitality : Sustainability
DS & Durga launches humorous fragrance campaign and other stories

Daily Signals

DS & Durga launches humorous fragrance campaign and other stories

In today’s daily digest: Uniqlo’s airport vending machines, Facebook tackles fake news, Royal Mail shocks with identity fraud ad and other top stor...
Advertising : Retail : Digital
NO_THING

Design Directions

NO_THING

NO_THING shows how projection-mapping can turn the built environment into an interface.
Interface : Milan Expo : Interaction
Vectorism

Design Directions

Vectorism

Prompted by the powerful convergence of art and science, as we identified in our Re-enlightenment Rising macrotrend, and by consumers’ ubiquitous e...
Digital : Graphics : Coding
Gen Z Perspectives: US

Viewpoints

Gen Z Perspectives: US

Yale graduate Tarek Ziad unpacks the phenomenon of cottagecore and what’s driving Generation Z’s whimsical fascination with rural living.
Youth : Workplace : Digital
Virtual sonic worlds are the next branded experiences

Big Ideas

Virtual sonic worlds are the next branded experiences

The Spatial Sound Institute is a research centre created by technology platform and artistic collective 4DSOUND. John Connell, researcher in reside...
Media : Digital : Retail
Lucy Hardcastle: Creative Direction

Design Directions

Lucy Hardcastle: Creative Direction

Creative director Lucy Hardcastle uses a cross-disciplinary approach to achieve a hyper-real aesthetic that blurs the boundaries between the physic...
Lucy Hardcastle : Motion Graphics : Revelation Brands
How technology is transforming the luxury car-buying process

Big Ideas

How technology is transforming the luxury car-buying process

Automotive brands are using technology to meet luxury consumers’ demands for higher levels of engagement, personalisation and convenience.
Luxury : Automotive : Technology
Enlightened States

Macro Trends

Enlightened States

The experience economy is pivoting towards personal transformation as the public imagination looks inwards, favouring self-discovery over shared sp...
Experience : Wellness : Leisure
The Download: Milan Fashion Week spring/summer 2025

Big Ideas

The Download: Milan Fashion Week spring/summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.
Milan Fashion Week : Bottega Veneta : Max Mara
Phy-gital retail technology: Social Interaction

Markets

Phy-gital retail technology: Social Interaction

Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of ...
Facebook : Taste-graph Commerce : Mobile
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
 Life House is a Silicon Valley-backed luxury hotel

Big Ideas

Life House is a Silicon Valley-backed luxury hotel

Co-founder and CEO Rami Zeidan on how this nascent technology-driven hotel chain will unite guests and locals to create a community around luxury s...
Luxury : Travel : Technology
Tech Futures Forum 2015

Daily Signals

Tech Futures Forum 2015

London – Blockchain, s-commerce and the IM Crowd were big talking points at LS:N Global’s Tech Futures Forum 2015 in partnership with EMC². 
Tech Futures Forum 2015 : Technology : Trends
FutureFest 2015

Big Ideas

FutureFest 2015

For its second edition, Nesta’s FutureFest explored the future of food, thrills and money.
Cryptocurrencies : Morgaine Gaye : Thrill Laboratory
Insights from an un-conference: IAM Weekend 18

Daily Signals

Insights from an un-conference: IAM Weekend 18

At IAM Weekend 18, speakers brought a critical eye to our relationship with the internet, technology and digital mediums.
Digital : Technology : Internet Culture
IMM Cologne

Big Ideas

IMM Cologne

Cologne – More of a trading fair than a design festival, this year’s IMM Cologne avoided any ostentation or lavish launches. Furniture-makers and i...
Furniture : Pure Village : User-friendly
Wild Things

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...
Downsizing : Digital Detox : Outdoor
Generation D

Macro Trends

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...
Gen D : Teenagers : Youth
Five innovators modernising food and drink

Big Ideas

Five innovators modernising food and drink

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food and drink.
Food : Drinks : Media
Six Smart Glasses Innovations With Eyes on the Future

Big Ideas

Six Smart Glasses Innovations With Eyes on the Future

Meet the innovators redefining the wearable tech market with smart glasses that blend fashion, functionality and AI to transform daily life with in...
Design : Technology : Smart Glasses
NFT-ainment

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.
Technology : Media & Entertainment : Finance
A social app for increasing urban wellness

Big Ideas

A social app for increasing urban wellness

Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.
Health & Wellness : Technology : Biosay
Cannes Lions 2014 Show Report Part 2

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...
Cannes Lions : Advertising : Digital Billboards
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