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Macro Trends
Functional Feasting
As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink
:
Indulgence
:
Health & Wellness
Macro Trends
The Betterverse
The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse
:
Media & Technology
:
Society
Macro Trends
Consumer 2020
In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...
Youth
:
Purpose
:
Belonging
Markets
Beauty report
As the world changes after the recession and we enter the New Normal age of the topsy-turvy Turbulent Teens, thankfully some things remain the same...
Turbulent Teens
:
Lipstick Effect
:
Selfridges
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
:
Fashion
:
Pop-culture & Media
Communities
Waste Warriors
Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to clear clutter from their lives and reduce ...
Waste Warriors
:
Claire Sancelot
:
Erin Rhoades
Macro Trends
The Convergence Economy
Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy
:
Beth Bentley
:
ShopperTrak
Macro Trends
The Paralysis Paradox
At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...
Society
:
Sustainability
:
Technology
Macro Trends
Home States Futures: Residential Retail
With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...
Retail
:
Home
:
Technology
Macro Trends
Longevity Lifestyles
The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but healthier li...
Health
:
Wellness
:
Beauty
Markets
Luxury market
As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.
LVMH
:
Luxury Lifestyle Matrix
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Bain & Company
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