Punch drunk: An imperial drink revival in London

25 : 10 : 2013 Heritage : The Punch Room : Punch

London – There is a new cocktail buzzword on the streets of London, except that it is not quite new – it’s punch. Two new restaurants have made punch their speciality drink – The Punch Room at the London Edition Hotel and Indian fine-dining restaurant Gymkhana – signalling that the colonial cocktail is back.

Gymkhana, which is styled after a 17th-century East Indian punch house, features a list of punches that combine spices with Indian spirits. The Punch Room is an oak-panelled den evocative of a 19th-century private club. There, customers can order punch bowls for 2–8 people, with unique combinations of ingredients such as oak moss syrup, blossom water, jasmine tea and gin.

The return of punch and colonial-style bars is a sign of exhaustion of the overdone 1920s prohibition aesthetic in bars in the past couple of years. ‘The trend with drinks has been ‘looking back to be able to look forward’,’ says Lance Perkins, director of bars at the London Edition Hotel. ‘We felt that it was the right time to look elsewhere, rather than another speakeasy.’

The appeal of punch is precisely its age-old heritage. ‘It has an old-world charm,’ says Perkins. ‘People already understand what a punch is.’

Punch’s comeback signals a nostalgic mood in the food and drink sector. For more, look out for our forthcoming Food Futures report, coming to The Future Laboratory shop in late November.

Discover More Daily Signals
JD Sports hands the camera to its community

Daily Signals

JD Sports hands the camera to its community

JD Sports has flipped the creative script for its seasonal campaign ‘Where Are You Going?’ by putting cameras in the hands of its audience.
Sports : Culture : Youth
MrBeast to open immersive theme park in Riyadh

Daily Signals

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment : Content Creator : Theme Park
Stat: Dupes become luxury’s unexpected growth driver

Daily Signals

Stat: Dupes become luxury’s unexpected growth driver

Dupes are now reshaping how affluent consumers engage with luxury, according to research by Havas Media, which surveyed people in the UK,...
Luxury : Retail : Authenticity
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
China’s push reconfigures the global EV manufacturing map

Daily Signals

China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN