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Morris man: Designer parades new women's line

24.09.2013 Traditional : Joyce Wong : Futurist Montage
Morris and the Fishgirl by Joyce Wong Morris and the Fishgirl by Joyce Wong

Morris man: Designer parades new women's line

24 : 09 : 2013 Traditional : Joyce Wong : Futurist Montage

London – London College of Fashion graduate Joyce Wong has created Morris and the Fishgirl, a conceptual collection that combines elements of 19th-century fisherwomen costumes with futuristic silhouettes.

‘Morris’ in the collection’s title refers to an English folk dance, while ‘the Fishgirl’ recalls the women who dressed up and role-played as fisherwomen during folk parades in northern England.

Wong has captured elements of the traditional garments by photographing the dance movements, especially those of the garments’ ruffles, and creating collages in Photoshop, the key technique in his design process. In order to emphasise the proportions on the body, the designer has outlined the silhouettes in bold lines.

The garments play with the senses, blurring the boundaries between real and surreal, traditional and digital. Ragged hems, cotton shirts, netting and braids are reminiscent of folk costumes and create a romantic feel. Meanwhile, the architectural, exaggerated, asymmetric silhouettes, unique colour palette and screen prints result in a futuristic, dream-like narrative.

The collection’s colours were inspired by the painting, 1/4 Savouring the Moment by ex-fisherman artist Martin Ellis, aka Nutty Noah.

These tones, and the cut-and-paste collage technique, are characteristic of our Futurist Montage design direction.