Detox dream: Dior's Beauty Chronicles battle stress

Paris – Luxury brand Dior is promoting its detoxifying line of products, One Essential, with a series of short films called Beauty Chronicles, which reveal how the serums help to deal with 21st-century problems.

‘Pollution, stress, fatigue, UV rays…detox is required’ says Dior. People’s skin is exposed to pollutants and harmful rays of sun every day. When combined with stress and lack of sleep, it can become dull and dry. Dior’s videos tell viewers what can cause skin damage, and how their line is the solution, rejuvenating skin with 21 detoxifying ingredients.

Women are becoming more concerned with their bodies’ health and cleanliness – internally and externally. To see more about women’s desires to detox the stress away, read our Stress is the New Fat microtrend.