New York – When decorating the new Camper store in New York, Nendo founder Oki Sato covered the interior walls with more than 1,000 white plastic shoes.
Having previously worked on the footwear brand’s smaller stores, Sato wanted to give the larger Fifth Avenue branch a more awe-inspiring interior. He therefore created white plastic replicas of the brand’s signature shoe design – the Camper Pelotas – and covered the walls from floor to ceiling.
Between the hundreds of white replicas, shoes from the latest collection are displayed at the base of the walls where customers can easily reach.
‘What it’s doing is making the products stand out – the colours, the form of the products,’ says Sato. ‘It starts from a single product, but by copying and pasting it becomes an interior element. It catches a lot of light and shadow, and gives a lot of texture to the space.’
The interior of the new Camper store is reminiscent of those featured in our Packaged Interiors microtrend.