Churn, baby, churn: Ice cream made with pedal power

23 : 07 : 2013 Organic : Green Power : Energy Scavenging

Los Angeles – A new ice cream shop is creating its frozen treats using bicycle power.

Peddler’s Creamery in downtown Los Angeles harnesses cycle power to churn its ice cream. The shop’s founder, Edward Belden, invented an energy-scavenging contraption after riding his bike past an ice cream shop. One Kickstarter campaign later, he opened the shop as a Benefit Corporation. This means profits are shared with employees, the company sources ingredients locally and sustainability is at the heart of the business. The Creamery donates 5% of its profits to social and environmental causes.

The colourfully decorated Creamery offers organic dairy and vegan ice cream in flavours including salted caramel, Mexican chocolate, honey lavender and strawberry basil. Belden wakes before work to pedal a few gallons worth of ice cream before heading to his day job at the National Forest Foundation, according to Cool Hunting.

For more on how your brand can find power in everyday places, visit our Energy Scavenging design direction.

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