Spain – Sepai, a high-end Spanish skincare brand which eschews ‘the paradigms in cosmetics’, is offering customers a hyper-personalised beauty elixir based on individual preferences and skin types.
The Tune It: Custom range enables shoppers to design their own face and body products by adding extracts to a variety of base creams and serums – including anti-ageing, reconstitutive, protective and nutritive. Each base can be mixed with up to three high-performance extracts, priced at €45–65 ($57–83, £38–56), each targeting various conditions, from cellulite to tautness to dull skin.
Sepai’s packaging design keeps thing witty with a dash of scientific swank. Extracts come in a syringe, and colour-coded, stick-on labels add a visual identity to your signature blend.
For more on how beauty brands are co-opting a bespoke or tailored approach to cosmetics, see our Concoction Innovate feature.