Italy – Italian professional organic haircare treatment brand BIO A+O.E, which uses plant-based alternatives to chemicals in its organic haircare line, has created packaging that reflects its natural credentials.
The brand’s name refers to BIO A bio-water, organic water obtained through the distillation of plants, and O.E, or essential oils, also from plants. Products include shampoos, conditioners and bio-waters grouped in different types, such as Reinforcing and Anti-age.
Each product comes in fresh, black and white packaging featuring a different geometric representation of a dandelion flower to emphasise the simplicity of the ingredients. The dandelion is chosen as a symbol of natural and timeless beauty.
The brand has a Skineco certificate for its honest organic ingredients, and the geometric design and medicine-inspired name reflect the science of cosmetics that are free from harsh chemicals.
As environmental awareness grows, connecting with nature will become increasingly mainstream. From scientifically enhanced natural ingredients to lab-style packaging, the beauty world is fusing its favourite sources of inspiration – science and the natural world. For more, read our Natural and Organic Beauty Market report.