Female-savvy: Targeting the 21st-century woman

London – At our Womenomics Network Evening, held at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed our insight editor Hannah Stodell.

As part of her role at LS:N Global, Hannah has closely monitored the rise of Womenomics, a trend we originally explored in 2008. Last week she outlined how the women’s market is changing, and discussed how savvy lifestyle brands are embracing a feminist outlook with empowering platforms and tailored services.

‘We are exploring what the 21st-century woman looks like today,’ said Stodell, ‘not physically, but what she represents. So what makes her tick? What are her ambitions, in the bedroom and in the boardroom? What are her shifting behaviour patterns and spending habits, and crucially, how can brands target her better?’

See the above video for more, or book a place at our Autumn/Winter Trend Briefing XX v XY, our major biannual event where we present and explore our new macrotrends that are set to affect our social, cultural and commercial lives.