Running tracks: Nike app creates music on the go

Advances in technology are enabling users to personalise gadgets that monitor, measure and aggregate aspects of consumers’ everyday lives and their personalised data, as we reported in our Personal Information Economy macrotrend.

Users simply log their run in Nike+, select an artist and sound they like from the demo tracks and then pace, weather and time will be combined to produce a sound unique to that particular run. Users can tailor their music to correspond with the level and type of run that suits them.