Animated fashion: Uniqlo launches UT Camera app

As Twitter’s free app, Vine, becomes more popular, brands are creating their own short, fun and engaging content to better connect with consumers via social networks, as we reported in our Climb on the Vine microtrend.

The app is part of Uniqlo’s spring/summer 2013 UT campaign celebrating the 2013 UT T-shirt, and the brand is encouraging consumers to use it to create their own videos showing them wearing the T-shirt. In addition, people are encouraged to share the videos with others through the official UT website and social media sites. 

Uniqlo has also set up a UT Camera booth, where consumers can go to create content, at gallery space POP-UP! LON. It will be open from 19 to 27 April 2013.