Moscow – Moscow-based studio Ohmybrand has created a premium organic skincare range with a label that notifies users when the product has lost its freshness.
The range, called Arboris – which means tree in Latin – is made entirely from natural and vegetable-based ingredients and includes an anti-ageing cream, protective day cream, cleanser and facial wash.
Specially fading ink in the shape of a leaf used on the labels indicates when the products have lost their freshness and ensures that users always have a premium experience with Arboris.
The leaf design on the labels and the pared-down packaging of black bottles and white labels give the brand an honest and natural appearance, reflecting its ingredients and properties.
For more on new innovations in beauty, read our Beauty Futures report in our shop.