Through the ages: Adidas shares its heritage

Brands are increasingly engaging with digital spaces and creating virtual museums of its products that users can view, as discussed in our Virtual Valentino Seed.

Created by the Adidas history management team, the archive is an online museum that visualises the brand’s past and enables users to view Adidas memorabilia from decades past. 

Users can view old exhibitions and collections, watch video clips that tell the story of how Adidas began and hear legendary athletes speak about the brand, enabling them to understand its heritage.