Changing fashions: Chalayan goes with the flow

The British-Turkish Cypriot wowed guests as his originally dark and deconstructed dresses unravelled on the runway to reveal lighter, flowing dresses in a range of patterns.

The show marked a bid by Chalayan to push the realms of complexity, using the transformation to add a high-tech, scientific element to his work. The high-tech theme was continued with the use of GIFs, produced by Errolson Hugh, to capture the show and enable viewers to see the transformation in action. 

For more on how brands are using technology tools, read our Bleisure macrotrend, or search for GIFs on our network.