Happiness brewery Happiness brewery
Happiness brewery Happiness brewery

Life stories: Project bottles up your emotions

11 : 02 : 2013 Design : The Happiness Factory : Emotion

Paris – Art, photography and web design studio The Happiness Factory has challenged the traditional idea of regular packaging in a project that created personalised bottle labels featuring intimate details of people’s lives.

In the project, entitled Happiness Brewery, consumers were invited to buy one of the studio’s unique bottles and to describe the story of their lives, including the highs and lows, to be used in an inscription on the label.

The idea was to synthesise people’s past emotions onto bottles containing anything from perfumes and lotions to wine to enable them to relive elements of their lives. The aim was to build up a catalogue of emotions based on real stories, real lives and real people.

This is a great example of how designers are looking to re-invent the concept of packaging. For more, read our Seed on The Tasting Bench.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more