Musical youth: Björk kick-starts Biophilia scheme

International – Icelandic musician Björk has launched a Kickstarter campaign to fund the development of an educational programme and app for her Biophilia project.

The Biophilia Educational Program is a non-profit-making initiative in which Björk’s Biophilia app is used to teach children about science and nature as well as music and technology through a series of residencies at schools and science museums.

‘It is clear that learning and teaching using touchscreens enables students of varied levels to learn in an intuitive way, and to contribute equally,’ explain the team on the Kickstarter campaign website. ‘The Biophilia app allows them to explore their creativity and develop their musical imagination, without them needing advanced technical and academic skills to do so.’

The Kickstarter campaign is also set to fund the development of Android and Windows 8 versions of the app, making it more accessible to low-income households.

LS:N Global will profile the new generation of consumers for whom touchscreen technology is being used as an intuitive learning tool at our forthcoming Trend Briefing.