Magic app: Agency gives the notebook a new image

25.11.2012 Barcelona : Honest&Smile : Moleskine

Barcelona – Honest&Smile, which describes itself as a ‘Things Agency’, has joined forces with Moleskine to produce a combination notebook and analogue image mixer.

The Abracadabrapp resembles and functions as a traditional Moleskine notebook, but also works with an iPhone to manipulate images in a similar way to apps such as Instagram. Tinted plastic filters can be arranged in front of the iPhone camera to alter the colour of images, and a well-placed mirror enables the device to log split-screen video recordings of people’s conversations.

As the practice of hacking mass-market consumer goods for tailored personal use becomes more mainstream, brands are increasingly recognising the phenomenon and collaborating with smaller companies to create hacked versions of their own products. For more, read our Hacktivism microtrend.

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